Sarasota Website Design – Custom Design for Better Branding
27 Aug
Ever notice everyone’s Website looks the same these days, or darn near it?
Why is that?
Do a search on Google and take a look at Web Designers portfolios. See what I mean? Now do a search on Website templates. Shhhhh…I just exposed something top secret. If you hear of a missing Web designer in Sarasota, you know the boys have kidnapped me and sent me back to New York. Not that I blame them Website design isn’t easy if you are good. We must keep constantly on the go as technology and applications change like the wind.
But, the simple fact is the Internet is being quickly populated using Website templates. They are churned out by numerous companies selling to Website designers that resell to you. Sure they are pretty, slick got all kinds of flash. But if you are serious about building your brand, do you want to look exactly like everyone else, including your competition? Didn’t think so.
Your brand is everything. After custom designing Websites since 1998 we have learned a few things about that. We specialize in branding, usability, information design, and creating a unique site for your exact target audience. A template spun out of a factory and sold to a thousand other people for $40.00 is never, ever going to set you apart or be memorable in any way.
Diane’s Rules of Thumb for Successful Website Marketing and Branding
- Your Website is your brand. Not a carbon copy of everyone else. Remember that movie “Multiplicity”? A copy of a copy of a copy is always a bad idea. Repeat after me, genuine, unique, authentic.
- Your people are not smiling stock photos. They are unique, breathing individuals that are actually real. Be proud you are carbon based!
- Your message can’t be spun out of a mumbo-jumbo marketing menu. Use real words, written by you not boring canned spiel.
- Be relevant, dare to be different. Be yourself.
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Oh and out of interest of self-disclosure our blog yes indeed does use a WordPress template. Out and out blasphemy, I know. Geez…(red faced indeed) But I promise if I ever get a day off to custom design it as soon as I can. But I’m too busy making custom Websites for customers, Here’s the portfolio to prove it.
