diane | December 30, 2008
In today’s economic climate, all business owners should aim for getting the most return on their investment for advertising dollars. If your business is feeling the pinch of the times, there are certain proactive steps you can certainly do to protect yourself and your wallet. First, take full advantage of the free advertising power of the Internet. It’s not always necessary or economically viable to pay for click advertising. Through simple steps such as natural organic search optimization, your Website is sure to come up higher in search engine rankings. All it takes is a strategy based on your keywords, and optimization experience to promote your Website. Ranking for your specific industry’s keywords on the first page is a gift that keeps on giving to your company, livlihood, and your employees who count on you for a living.
These days consumers are now even more reluctant to go about and spend time, gas money and energy to go to traditional box stores. More and more see the benefits of online shopping as a way to quickly and efficiently purchase what they need. Those store owners and business owners who have practical, useful Websites for needed products will definitely see the results of this shift in consumer spending.
Soflex Online has substantial experience in organic search campaigns. With over 8 years experience in the Web industry, and 20 years in high end software development we do have the technology and know how to get your company perculating and busy with customers. We can also build back end tracking and administrative systems that perfectly tie in to your existing company systems. SEO experts claim to be everwhere and everyone, and so do Web designers. But please for your company’s sake do choose wisely. Look for design and optimization companies with proven experience and reliability. Our history speaks for itself withover 61 custom Websites designed, programmed and marketed by our talented and professional staff.
diane | December 9, 2008
Soflex Online recently completed the H.F. Michell’s Website design. The Website’s graphic design was created by Soflex, and programming completed by MCS Technologies.
The Website was designed for professional growers and distributors of plant seed. It features thousands of varieties of seed, a custom built inventory and sales system, and a new fast find feature. The Website also contains numerous search filters which help identify seed by variety, color, coating, and other specifications.
Most volume seed buyers such as Home Depot, and Walmart, both customers of H.F. Michell’s, often purchase through numerous vendor sites within one session. Therefore ease of use was of prime importance.
Soflex Website Producer, Diane Michel created a new Fast Find Feature which allows users to quickly find areas of the site that are most useful to them. Fast Find is coded in Javascript and quickly comes to the forefront throughout the site at the when the user needs it the most.
Soflex Online Quick Find
diane |
What makes for a great Website design as opposed to a mediocre one? Every Web Design shop now has essentially the same software tools such as Dreamweaver, Photoshop etc. However as with all things, it is not just the tool that creates a great design it is the talent and ideas behind it. It is a concentrated and orchestrated effort to create a Web design that is highly usable, efficient, visually attractive and get’s it’s message across to the consumer.
It is unfortunate that many Website design companies tend to rely these days on stock templates that they merely change a bit for each customer. This cheapens the craft and creates a large number of Websites that look practically the same. The customer deserves a unique and custom Website design tailored specificially to their needs and their target audience in order to be truly effective.
For nine years Soflex Online has had the pleasure of creating over 61 fully custom designed and programmed Websites. Before we write one line of code, or produce a Webdesign mock-up; we take the time to throughly understand your Website target audience, and how to meet their needs in an efficient, satisfying and visually attractive manner. We are members of the Human Factors Computing Group, and the Usability Professionals Association. Our designers have worked specifically with Website customers and have achieved a strong track record of professional excellence. We take great pride in our design and development work and assure you that your Website design experience will be a successful one.
